Think of your customer’s experience with the configurator like a puzzle they get to solve. On a traditional eCommerce site, customers can only buy products that are available as is, with a selection of available accessories.
With Cincom Guru built into a Dynamicweb eCommerce site, your prospects get to virtually try out the whole range of combinations available for your product, building a custom product in the process. While they intuitively select the best combination for their needs, Guru ensures that they cannot combine incompatible options.
By the time they’ve put together the product they want, and then reach out to your sales team, you’ve got a customer more ready to buy.