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3 Smart Ways to Use Dynamics AX (or NAV) to Retain More Customers

Tuesday, 16 May 2017
There are two things marketers and sales teams agree on: (1) Maintaining a steady flow of leads is tough work; and (2) anchovy is the worst flavor of ...

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Digital Transformation : Helpful Stats to Help You Conquer Your eCommerce Challenges

Tuesday, 2 May 2017
This week, we have been analyzing the comprehensive report from The Altimeter Group about how companies use digital transformation to revolutionize th...

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Is the Ghost of Technology Past Haunting your Business?

Tuesday, 4 April 2017
Once upon a time, your online business technology platform was a new thing of spectacular awesomeness. Remember the day you “put your business up on t...

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Raise revenue by activating abandoned shopping carts part 3/3: Shopping cart abandonment emails

Wednesday, 12 October 2016
Many email experts recommend a series of shopping cart abandonment emails with a least two or three emails sent at scheduled intervals. Here's a coupl...

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Raise revenue by activating abandoned shopping carts part 2/3: Email reactivation of abandoned shopping carts

Wednesday, 28 September 2016
Automated cart abandonment emails have demonstrated an efficient ability to reactivate shoppers and thereby to save sales. This blog will demonstrate ...

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Raise revenue by activating abandoned shopping carts part 1/3: Why abandoned shopping carts?

Wednesday, 14 September 2016
Abandoned shopping carts are hot sales opportunities, and that reactivation can improve total ecommerce revenues with up to 12%.

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B2B Lead Generation part 1 - What is lead generation?

Wednesday, 31 August 2016
When a visitor enters the website, the identification process starts by using two different approaches, “call to action” and “lead tool”, which may fu...

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B2B Lead Generation part 2 - How to use lead generation in your sales process

Wednesday, 17 August 2016
The question remains whether a lead generated by a lead tool is actually considered a sales qualified lead and what benefit a company can achieve from...

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Integrated Email Marketing part 4 - Retain and drive loyalty through a customer club

Monday, 16 May 2016
Current customers on average spend 67% more than new customers. That means that a simple 5% improvement in customer retention rates will generate a 25...

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Integrated Email Marketing part 3 - Activate abandoned shopping carts to improve sales

Monday, 9 May 2016
There are several email marketing experts discussing the possible reasons and motives for why shopping carts are abandoned, but the most important que...

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Integrated Email Marketing part 2: Personalize content and vouchers to improve customer retention

Monday, 2 May 2016
Personalized emails are capable of increasing transaction rates and revenue per email six times higher than non-personalized emails.

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Integrated Email Marketing part 1: Stand alone or integrated?

Monday, 25 April 2016
Email may be one of the oldest digital marketing channels still in use, growing out of the early internet. It has endured because of its ability to ad...

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Integrating your ecommerce with ERP part 3: What Data to Integrate

Wednesday, 30 March 2016
For some companies, the ERP system is not the only place where product data already exists and is maintained. Systems like a Product Information Manag...

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Integrating your ecommerce with ERP part 2: Integration methods

Wednesday, 23 March 2016
When integrating an ecommerce solution with an ERP system, there are different levels of functionality and different levels of complexity. A high-leve...

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Integrating your ecommerce with ERP part 1: What is integration and why integrate?

Wednesday, 9 March 2016
Integration can be done by moving data from one system to another, and storing them there for later use.

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The new potential in B2B Ecommerce part 4 - Make complex selling easier with product configuration

Wednesday, 17 February 2016
Online configurators are at the center of the customization trend because it offers the potential to increase revenue and gain competitive advantage.

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The new potential in B2B Ecommerce part 3 - Empower your B2B customers with self-service

Wednesday, 10 February 2016
Many of our B2B clients are looking for inspiration on how to reduce cost of sale without compromising the customer service and experience. This is wh...

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The new potential in B2B Ecommerce part 2 - Optimize and expand your distribution channels

Wednesday, 20 January 2016
The traditional distribution channels have become more fragmented, which has introduced new ways of doing business.

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The new potential in B2B Ecommerce part 1 - B2B Expansion

Wednesday, 6 January 2016
As competition is getting harder, the margins are getting smaller and it forces B2B companies to venture online in order to remain competitive while m...

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